As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]

Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]

In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]

The power of the multicultural consumer continues to grow in the U.S. Hispanic Americans alone are expected to have a buying power of $2.4 trillion by 2024.

Even as online shopping and e-commerce continue to grow, surveys reveal that consumers prefer to visit physical stores where they can handle merchandise before making a purchase, return and exchange items with greater ease, and participate in the in-store experience. This is because retailers want to attract more consumers to their stores, while CPG brands […]

MarTech Outlook, a leading industry publication reporting on marketing technology insights and trends, announced its prestigious Top 10 Programmatic Advertising Services Companies for 2024. We are thrilled to share that NRS Digital Media has secured a spot on this esteemed list, a testament to our commitment to excellence and innovation in the field. Programmatic advertising […]

We are thrilled to introduce a dynamic addition to our sales force, a group of individuals who bring not just years of experience, but a fresh perspective on how to serve you better. As we constantly strive to exceed your expectations and enhance your journey with us, our new team members are here to ensure […]

Look at the NRS Audience and Performance Snapshot for the Liquor Category to find the Top Ten Brands that have ranked in the past 52 weeks (May 2023.)

2020 will be remembered as the year of the Covid-19 Pandemic. This once in a century epidemic left a global trail of death, illness, personal and work-related change and generally affected all aspects of life as we previously knew it. As the health care community came to grips with what they were facing from a […]