IN THE NEWS

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Beyond the Rainbow: What Authentic LGBTQIA+ Inclusion Really Looks Like
June 12, 2025
Pride month has had a 15+ year history of brands celebrating the LGBTQIA+ community. More than ever, audiences are holding these companies accountable for how they choose to get involved, so we ask ourselves, are our brands celebrating Pride, or are we rainbow-washing?
How C-Stores Can Function As Essential Infrastructure During Crises
May 20, 2025
The National Association of Convenience Stores (NACS) describes convenience stores as the "first line of defense" during disasters - a designation earned through systematic preparation and strategic positioning. There are over 150,000 convenience stores operating nationwide, and many of these businesses form a distributed network of mini-relief centers.
Where Culture Lives: Why Small Stores Matter in a Multicultural America
May 9, 2025
In honor of Asian American and Pacific Islander (AAPI) Heritage Month, it’s essential to not only recognize the contributions of individuals but also to honor the spaces that sustain cultural identity, resilience, and connection

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]