IN THE NEWS

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Why Independent Retail Belongs in Multicultural Media Strategy (Multicultural Marketing News)
April 15, 2026
Multicultural marketing has evolved meaningfully in recent years. Brands have become more intentional about representation, language, and audience nuance.
NRSInsights’ March 2026 Retail Same-Store Sales Report
April 6, 2026
As of March 31, 2026, the NRS retail network comprised approximately 39,100 active terminals nationwide, scanning purchases at approximately 33,800 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.
NRSInsights Reports 4% Increase in February 2026 Retail Same-Store Sales
March 12, 2026
NRSInsights, a provider of retail sales data, announced that February 2026 same-store sales increased 4.0% year-over-year. The average price paid for the top 500 items increased 2.7% compared to the prior year. Growth was driven by strong performance in convenience categories like cigarettes, prepared cocktails, and energy drinks, particularly in Midwestern cities.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]