IN THE NEWS

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Where Culture Lives: Why Small Stores Matter in a Multicultural America
May 9, 2025
In honor of Asian American and Pacific Islander (AAPI) Heritage Month, it’s essential to not only recognize the contributions of individuals but also to honor the spaces that sustain cultural identity, resilience, and connection
The Risk and Opportunity of In-Store and Store-Adjacent Media in the OOH Landscape
April 24, 2025
As in-store marketing continues to surge alongside e-commerce-driven retail media networks, OOH strategists, planners, and media buyers are increasingly challenged to distinguish which physical retail formats should take priority in their portfolios.
Multicultural Marketing News – Women’s History Month Profile
March 12, 2025
The Female Factor: Why Women in Leadership Are a Business Advantage Women’s History Month is a time to celebrate the impact of female leaders—not just throughout history but in today’s boardrooms, C-suites, and management teams.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]