IN THE NEWS

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Multicultural Marketing News – Women’s History Month Profile
March 12, 2025
The Female Factor: Why Women in Leadership Are a Business Advantage Women’s History Month is a time to celebrate the impact of female leaders—not just throughout history but in today’s boardrooms, C-suites, and management teams.
NRSInsights’ February 2025 Retail Same-Store Sales Report
March 5, 2025
NRSInsights reports strong retail performance for February 2025, with same-store sales increasing 3.5% year-over-year across its network of approximately 34,800 active terminals nationwide. The network processed $1.7 billion in sales (+14% YoY) across 113 million transactions.
National Retail Solutions (NRS) Announces Integration with Google, Helping Local Retailers Attract Shoppers
February 19, 2025
National Retail Solutions (NRS) today announced a new integration with Google that makes it easier for independent retailers to attract shoppers to their stores.The collaboration allows retailers to automatically showcase their in-store products to local customers by searching on Google Search, Google Maps, and the Shopping tab.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]