REACH CONSUMERS WHERE THEY SHOP

Delivering Today’s
On-Demand Consumer

THE RISE OF CONVENIENCE CULTURE

URBANIZATION

LONGER HOURS

FASTER PACE

Facing Increasing Demands, Consumers Seek Frictionless Solutions
to Simplify Their Busy Lives

Source: Nielsen “The Quest for Convenience”

The National Retail Solutions Point of Sale System is Custom-Developed for C-Stores

CONVENIENCE TRENDS

SOURCES: 
• Nielsen How U.S. Convenience Stores Can Stay Ahead of the Retail Pack

• Convenience Store News What Millennials Want From Their C-Store Shopping Experiences

• Nielsen “The Quest for Convenience”

CONVENIENCE ON DEMAND

$ 0 B
non-fuel annual sales

0 %
of all consumers spend 3 minutes in store

0 Min.
average checkout time

0 %
of all items purchased are consumed immediately

Source: eMarketer; Can Convenience Stores Compete in a Digital World?

REACH YOUR TARGET AUDIENCE WITH DOOH ADVERTISING

Branding Awareness

Customer Retention

Revenue Increase

On-Screen Ad Media

Loyalty Program

Video & Static Advertising

Static, Animated & Video ad Media Opportunities

Thousands of 15” Customer-Facing POS Screens in 152+ DMAs Nationwide

10 +
USA Locations
10 +
POS Installed/mo.
10 M+
POS Ad Impressions/mo.
10 M+
POS Transactions/mo.

Tobacco

Lottery

Chips

Grocery

Refrigerated

NRS Ranked Second Largest C-Store Network

Based on Number of Locations

Source: CSP Daily News 2019 Ranking the Top 40 C-Store Chains

NRS Growth: Current & Projected Active POS Terminals

$ 1 Billion
In POS Sales Annually
10 Million
Transactions Annually

Scan Data, Targeting & Measurement
NRS Has the Key to the Urban Black Box of Data

NRS is more than just a state-of-the-art point of sale solution for independent C-Stores, Mini Marts, Bodegas, Liquor and Tobacco stores across the United States. We are the only organization today that captures targeted, daily point of sale data from cooperating retailers. NRS DIGITAL MEDIA is a leading, nationwide, in-store point of sale media platform, that offers CPGs the ability to receive sales data from preselected stores, with real-time lift reports.

Find, Engage & Understand Consumers Like Never Before Possible -
The Next Generation in Retail Media

HOW LIFT WORKS

Purchase Scan Data Analyzed on Billions of Items

Identify Network of Stores That Carry Selected Product

Target Ads to Purchase Level

Analyze Test/Control, YOY, Category, Brand Halo, Flavor & Package Size

SOLUTIONS THAT DRIVE RESULTS

Sample Beverage Sales Lift Case Study

CAMPAIGN DETAILS:

Beverage campaign running in 362 NRS Point of Sale stores for two weeks

METHODOLOGY:

National Retail Solutions (NRS) measured product level SKU scan data from 362 independent retail stores during the campaign period, when digital ads were being run, and compared with pre-campaign levels

RESULTS:

0 %

Revenue Lift in beverage sales during campaign period

NRS ADVERTISING SPECS

WALK-UP 1024 X 768

IN-TRANSACTION 597 X 768

TYPICAL AD SIZES

16 : 9 | 9 : 16 | 1024 x 768 | 597 x 768

:08 Static / :10 Full Motion Video

Avg :60 Loop to Match Checkout Experience

Targeting Capabilities Mapping, Multicultural, Time of Day, Day of Week

Advanced Targeting

Static File Requirements:
JPG or PNG File

Video File Requirements:
MP4 + H.264, with AAC or MP3
(no more than 30FPS) WEBM + VP8

THE PERFECT DELIVERY

National Retail Solutions provides marketers with the perfect 1-2 punch in delivering an ideal environment and ad network that leverages the latest in retail trends and cutting-edge technology. This one-of-a-kind advertising experience delivers the right audience, at the right time, in the right environment.

ENVIRONMENT

NRS locations tend to be smaller-format, fast-moving, high frequency/visitation with a 100% digital delivery that ensures immediacy, flexibility and compliance. Often located in the heart of urban neighborhoods, these stores are ingrained in the communities they serve and reflect local preferences.

AD EFFECTIVENESS

Customer-facing screens grab customers’ attention as soon as they walk through the door and throughout their shopping trip. Integrated advertising at the point of purchase completes the final mile of consumer journey, with items available at arms length for immediate consumption, complementary purchases, brand-building or conquesting.