Why Point-of-Sale Ads Are Consumers' Top Choice—and What It Means for Your Brand -

In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions.

Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference

The latest Kantar Media Reactions Report 2024 provides a data-driven look at global media preferences, revealing that campaigns are seven times more impactful when placed in receptive environments—with in-store advertising ranking as the most favored media channel among consumers.

Key Findings:

✅ 87% of consumers respond positively to in-store ads, showing a strong acceptance of messaging placed at the point of sale.
✅ 88% say entrance display ads are the best-placed in-store ads, highlighting the impact of messaging at key decision points.
✅ Brick-and-mortar stores still account for 87% of all consumer sales, reinforcing the importance of in-store visibility for brands. For media buyers and shopper marketers, these insights highlight the importance of aligning media placement with high-receptivity environments, ensuring brand messages land when and where they matter most.

Why Advertisers Need In-Store Visibility

For brands looking to drive incremental sales, in-store media offers the perfect blend of relevance, immediacy, and contextual influence—ensuring your message reaches consumers when they’re actively shopping and ready to convert. At NRS Digital Media, we make it simple for brands to activate high-impact, in-store advertising campaigns across our expansive independent retail network. With first-party scan data and trackable results, our solutions provide real-world engagement and measurable outcomes—something digital and social media can’t always guarantee.

Explore the Full Kantar Report

For a deeper dive into Kantar’s latest findings on consumer media preferences, download the full Media Reactions 2024 report here.
Additionally, Kantar has released a video summarizing the key insights from Media Reactions 2024, which you might find informative: