The annual Outdoor Advertising of America/Geopath convention took place virtually on May 25-26, 2021. The theme of this two-day conference was around ‘Future Proofing’ the Out of Home business. Featured speaker from well-known corporations, publishers and other stakeholders provided expert insights into the Out of Home space-its present and future. Several consistent themes emerged […]

How did you first decide to get into the political world? I’ve worked in politics since I was a teenager. I first volunteered on campaigns and then during college worked on political campaigns and elected officials’ offices. And began professionally working in politics immediately out of college.  Tell us about some of the advertising changes […]

In the 2019-2020 election cycle, total political advertising spending reached $8.5 billion across major media. This is as much as 100% higher than the spend for the 2017-2018 election cycle. The majority of this spend continues to go to broadcast and TV channels despite significant drops in TV viewership and ‘cord cutting’. Continued declines in […]