The power of the multicultural consumer continues to grow in the U.S. Hispanic Americans alone are expected to have a buying power of $2.4 trillion by 2024.

Even as online shopping and e-commerce continue to grow, surveys reveal that consumers prefer to visit physical stores where they can handle merchandise before making a purchase, return and exchange items with greater ease, and participate in the in-store experience. This is because retailers want to attract more consumers to their stores, while CPG brands […]

MarTech Outlook, a leading industry publication reporting on marketing technology insights and trends, announced its prestigious Top 10 Programmatic Advertising Services Companies for 2024. We are thrilled to share that NRS Digital Media has secured a spot on this esteemed list, a testament to our commitment to excellence and innovation in the field. Programmatic advertising […]

We are thrilled to introduce a dynamic addition to our sales force, a group of individuals who bring not just years of experience, but a fresh perspective on how to serve you better. As we constantly strive to exceed your expectations and enhance your journey with us, our new team members are here to ensure […]

Look at the NRS Audience and Performance Snapshot for the Liquor Category to find the Top Ten Brands that have ranked in the past 52 weeks (May 2023.)

2020 will be remembered as the year of the Covid-19 Pandemic. This once in a century epidemic left a global trail of death, illness, personal and work-related change and generally affected all aspects of life as we previously knew it. As the health care community came to grips with what they were facing from a […]

  The annual Outdoor Advertising of America/Geopath convention took place virtually on May 25-26, 2021. The theme of this two-day conference was around ‘Future Proofing’ the Out of Home business. Featured speaker from well-known corporations, publishers and other stakeholders provided expert insights into the Out of Home space-its present and future. Several consistent themes emerged […]

How did you first decide to get into the political world? I’ve worked in politics since I was a teenager. I first volunteered on campaigns and then during college worked on political campaigns and elected officials’ offices. And began professionally working in politics immediately out of college.  Tell us about some of the advertising changes […]

In the 2019-2020 election cycle, total political advertising spending reached $8.5 billion across major media. This is as much as 100% higher than the spend for the 2017-2018 election cycle. The majority of this spend continues to go to broadcast and TV channels despite significant drops in TV viewership and ‘cord cutting’. Continued declines in […]