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CASE STUDIES
DECK
CREATIVE SPECS
Newsroom
STORE LOCATIONS
CONTACT US
IN THE NEWS
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Economic Equity in Media: Expanding Access Beyond Big Brands (Multicultural Marketing News)
February 24, 2026
Black History Month is a time to reflect not only on cultural contributions, but on the systems that shape economic participation.
The Fire Horse and the Power of Showing Up (Multicultural Marketing News)
February 17, 2026
What does bold movement look like in a year defined by fire? This Lunar New Year welcomes the Year of the Fire Horse, a symbol of intensity, resilience, and forward motion.
NRSInsights’ January 2026 Retail Same-Store Sales Report
February 10, 2026
As of January 31, 2026, the NRS retail network comprised approximately 38,900 active terminals nationwide, scanning purchases at approximately 33,500 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.
THOUGHT LEADERSHIP
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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]
