IN THE NEWS

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NRSInsights Reports 4% Increase in February 2026 Retail Same-Store Sales
March 12, 2026
NRSInsights, a provider of retail sales data, announced that February 2026 same-store sales increased 4.0% year-over-year. The average price paid for the top 500 items increased 2.7% compared to the prior year. Growth was driven by strong performance in convenience categories like cigarettes, prepared cocktails, and energy drinks, particularly in Midwestern cities.
Where Community Meets Commerce (Multicultural Marketing News)
March 10, 2026
Women’s economic influence is often measured through their purchasing power. In many communities, they are also building the businesses where those purchases happen.
Economic Equity in Media: Expanding Access Beyond Big Brands (Multicultural Marketing News)
February 24, 2026
Black History Month is a time to reflect not only on cultural contributions, but on the systems that shape economic participation.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]