IN THE NEWS

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NRSInsights’ January 2026 Retail Same-Store Sales Report
February 10, 2026
As of January 31, 2026, the NRS retail network comprised approximately 38,900 active terminals nationwide, scanning purchases at approximately 33,500 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.
Super Bowl LX Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
February 10, 2026
The Myth of the ‘General Market’ Played Out on the Biggest Stage. - By Kristy Day, VP of Advertising Strategy & Sales, NRS Digital Media
Analyzing the Shift in Adult Beverage Buying Behavior at C-Stores
February 9, 2026
New NRS same-store sales insights reveal sustained growth in ready-to-drink (RTD) cocktails and non-alcoholic beer as consumers seek choice, convenience and value.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]