IN THE NEWS

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NRSInsights’ August 2025 Retail Same-Store Sales Report
September 9, 2025
As of August 31, 2025, the NRS retail network comprised approximately 37,100 active terminals nationwide, scanning purchases at approximately 32,200 independent retailers including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.
NRSInsights’ July 2025 Retail Same-Store Sales Report
August 7, 2025
As of July 31, 2025, the NRS retail network comprised approximately 37,200 active terminals nationwide, scanning purchases at approximately 32,100 independent retailers including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.
Embrace The Change: How AI Is Shaping The Future Of Neighborhood Retail
July 24, 2025
From science fiction fodder to an everyday reality, artificial intelligence is quickly becoming indispensable to nearly every industry. AI-powered tools are being used to generate promotional images, sift through applicant resumés, and even identify potential health issues in medical tests. To keep up in an increasingly competitive landscape, embracing AI’s potential is an absolute necessity.

THOUGHT LEADERSHIP

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Navigating the Future of Consumer Engagement: How NRS Digital Media Aligns with Emerging Social Trends
February 20, 2025
As brands seek to decode evolving consumer behaviors, insights from reports like Diageo’s Distilled 2025 shed light on how people engage with products, experiences, and technology. AI-driven analysis uncovers patterns of moderation, exclusivity, digital integration, and deeper social connectivity—trends that hold immense implications for retail media and advertising. At NRS Digital Media, we see these […]
super bowl
Super Bowl Sunday: The Pinnacle of Advertising
January 27, 2025
Super Bowl Sunday is the largest advertising moment of the year, with brands investing millions for 30-second spots that command massive viewership. While these ads generate significant brand awareness, the challenge lies in sustaining engagement and translating that attention into real-world action in the days following the game. Why Post-Game Retail Matters The power of […]
Kantar Research
Why Point-of-Sale Ads Are Consumers’ Top Choice—and What It Means for Your Brand
January 27, 2025
In today’s cluttered media landscape, breaking through the noise and capturing consumer attention at the moment of purchase is more critical than ever. Shopper marketers, data teams, and media buyers are continuously seeking the most effective channels to drive engagement and influence buying decisions. Kantar’s Media Reactions 2024: In-Store Advertising Leads Consumer Preference The latest […]