Super Bowl ads have long been a cultural barometer, reflecting the nation’s priorities. In 2025, multicultural representation saw modest improvement, but cause-driven messaging failed to address the realities these communities face.

NRSInsights reported a 4.7% increase in January 2025 same-store sales compared to January 2024. The NRS retail network, comprising approximately 34,800 active terminals nationwide, showed mixed performance metrics.

On January 29th, millions around the world will usher in the Year of the Snake, celebrating the Lunar New Year with family gatherings, traditions, and festivities. For brands, this is a powerful moment to connect with multicultural audiences through campaigns that are not just visually appealing but deeply meaningful.

In 2024, 60% of brands increased investment in multicultural and diverse-owned media. This not only marked a significant industry shift, but it also represented a real recognition among marketers of the increasing power of multicultural consumers and the importance of reaching diverse audiences through inclusive marketing strategies.

As of December 31, 2024, the NRS retail network comprised approximately 34,300 active terminals nationwide, scanning purchases at approximately 30,000 independent retailers including convenience stores, bodegas, liquor stores, grocers, tobacco, and sundries sellers, predominantly serving urban consumers.

As of November 30, 2024, the NRS retail network comprised approximately 33,600 active terminals nationwide, scanning purchases at approximately 29,200 independent retailers including convenience stores, bodegas, liquor stores, grocers, tobacco, and sundries sellers nationwide, predominantly serving urban consumers.

P2PI breaks down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

National Retail Solutions, a provider of POS solutions for independent retailers, is partnering with LottoShield, an lottery fraud prevention system designed to support retailers by connecting to state lottery data to secure lottery ticket sales.

The newly launched New York law prohibiting single-use plastic carryout bags, with its 5¢ paper bag fee, can be uncomfortable for many store owners throughout the state. It will take some time for retailers - and their customers - to get used to the new guidelines.