IN THE NEWS:

Multicultural Marketing News – Women’s History Month Profile
The Female Factor: Why Women in Leadership Are a Business Advantage Women’s History Month is a time to celebrate the impact of female leaders—not just throughout history but in today’s boardrooms, C-suites, and management teams.
NRSInsights’ February 2025 Retail Same-Store Sales Report
NRSInsights reports strong retail performance for February 2025, with same-store sales increasing 3.5% year-over-year across its network of approximately 34,800 active terminals nationwide. The network processed $1.7 billion in sales (+14% YoY) across 113 million transactions.
National Retail Solutions (NRS) Announces Integration with Google, Helping Local Retailers Attract Shoppers
National Retail Solutions (NRS) today announced a new integration with Google that makes it easier for independent retailers to attract shoppers to their stores.The collaboration allows retailers to automatically showcase their in-store products to local customers by searching on Google Search, Google Maps, and the Shopping tab.
Celebrating Black History Month 2025: The Future of Inclusive Marketing in a Shifting Landscape
As we celebrate Black History Month in 2025, we do so against the backdrop of a significant shift: the recent executive action rolling back DEI programs. This action raises questions about the future of corporate commitments to diversity, the visibility of diverse voices, and the future of our country.
Seen, But Not Heard: The Missing Conversations in Super Bowl Cause Marketing
Super Bowl ads have long been a cultural barometer, reflecting the nation’s priorities. In 2025, multicultural representation saw modest improvement, but cause-driven messaging failed to address the realities these communities face.
NRSInsights’ January 2025 Retail Same-Store Sales Report
NRSInsights reported a 4.7% increase in January 2025 same-store sales compared to January 2024. The NRS retail network, comprising approximately 34,800 active terminals nationwide, showed mixed performance metrics.
Spotlight on Lunar New Year 2025 Expert Commentary (Multicultural Marketing News)
On January 29th, millions around the world will usher in the Year of the Snake, celebrating the Lunar New Year with family gatherings, traditions, and festivities. For brands, this is a powerful moment to connect with multicultural audiences through campaigns that are not just visually appealing but deeply meaningful.
Outlook for Multicultural Marketing and Diversity in 2025
In 2024, 60% of brands increased investment in multicultural and diverse-owned media. This not only marked a significant industry shift, but it also represented a real recognition among marketers of the increasing power of multicultural consumers and the importance of reaching diverse audiences through inclusive marketing strategies.
NRSInsights’ December and Full Year 2024 Retail Same-store Sales Report
As of December 31, 2024, the NRS retail network comprised approximately 34,300 active terminals nationwide, scanning purchases at approximately 30,000 independent retailers including convenience stores, bodegas, liquor stores, grocers, tobacco, and sundries sellers, predominantly serving urban consumers.



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