IN THE NEWS:

Beyond the Rainbow: What Authentic LGBTQIA+ Inclusion Really Looks Like
Pride month has had a 15+ year history of brands celebrating the LGBTQIA+ community. More than ever, audiences are holding these companies accountable for how they choose to get involved, so we ask ourselves, are our brands celebrating Pride, or are we rainbow-washing?
How C-Stores Can Function As Essential Infrastructure During Crises
The National Association of Convenience Stores (NACS) describes convenience stores as the "first line of defense" during disasters - a designation earned through systematic preparation and strategic positioning. There are over 150,000 convenience stores operating nationwide, and many of these businesses form a distributed network of mini-relief centers.
Where Culture Lives: Why Small Stores Matter in a Multicultural America
In honor of Asian American and Pacific Islander (AAPI) Heritage Month, it’s essential to not only recognize the contributions of individuals but also to honor the spaces that sustain cultural identity, resilience, and connection
NRSInsights’ April 2025 Retail Same-Store Sales Report
NRSInsights has reported a robust retail performance for April 2025, as same-store sales rose by 4.3% year-over-year across its extensive network of approximately 35,600 active POS terminals. These terminals serve roughly 31,000 independent retailers, reflecting a thriving consumer spending environment.
The Risk and Opportunity of In-Store and Store-Adjacent Media in the OOH Landscape
As in-store marketing continues to surge alongside e-commerce-driven retail media networks, OOH strategists, planners, and media buyers are increasingly challenged to distinguish which physical retail formats should take priority in their portfolios.
Multicultural Marketing News – Women’s History Month Profile
The Female Factor: Why Women in Leadership Are a Business Advantage Women’s History Month is a time to celebrate the impact of female leaders—not just throughout history but in today’s boardrooms, C-suites, and management teams.
NRSInsights’ February 2025 Retail Same-Store Sales Report
NRSInsights reports strong retail performance for February 2025, with same-store sales increasing 3.5% year-over-year across its network of approximately 34,800 active terminals nationwide. The network processed $1.7 billion in sales (+14% YoY) across 113 million transactions.
National Retail Solutions (NRS) Announces Integration with Google, Helping Local Retailers Attract Shoppers
National Retail Solutions (NRS) today announced a new integration with Google that makes it easier for independent retailers to attract shoppers to their stores.The collaboration allows retailers to automatically showcase their in-store products to local customers by searching on Google Search, Google Maps, and the Shopping tab.
Celebrating Black History Month 2025: The Future of Inclusive Marketing in a Shifting Landscape
As we celebrate Black History Month in 2025, we do so against the backdrop of a significant shift: the recent executive action rolling back DEI programs. This action raises questions about the future of corporate commitments to diversity, the visibility of diverse voices, and the future of our country.



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