As of January 31, 2026, the NRS retail network comprised approximately 38,900 active terminals nationwide, scanning purchases at approximately 33,500 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

The Myth of the ‘General Market’ Played Out on the Biggest Stage. - By Kristy Day, VP of Advertising Strategy & Sales, NRS Digital Media

New NRS same-store sales insights reveal sustained growth in ready-to-drink (RTD) cocktails and non-alcoholic beer as consumers seek choice, convenience and value.

As of December 31, 2025, the NRS retail network comprised approximately 38,700 active terminals nationwide, scanning purchases at approximately 33,200 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

MMR asked top experts, from among those featured in our Source Book of Multicultural Experts Online, to provide their Outlook for 2026 from a multicultural marketing perspective.

As of November 30, 2025, the NRS retail network comprised approximately 38,000 active terminals nationwide, scanning purchases at approximately 32,900 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

Modern brands have an opportunity to engage Indigenous consumers with the same intention they bring to every major multicultural segment. Native American audiences represent a growing and influential market that remains underrepresented in media and advertising.

As of October 31, 2025, the NRS retail network comprised approximately 37,900 active terminals nationwide, scanning purchases at approximately 32,900 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

As of September 30, 2025, the NRS retail network comprised approximately 37,400 active terminals nationwide, scanning purchases at approximately 32,400 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.