Purchase Lift Measurement
- Pre/post or control/exposed measurement of spending can drive concrete ROI analysis
- Pre/post or control/exposed measurement of spending can drive concrete ROI analysis
- SKU-specific items are recorded real-time from partner’s point of sale system
Point-of-Sale (POS)
Platform in thousands of independent convenience stores across the US.
Product-Level (SKU)
Data to understand if on-screen ads impacted sales in those locations.
Sales Analyses
Did on-screen ads help sales of product?
Did sales increase during the campaign?
Did sales outperform competitors?
A Case Study on
Hard Seltzer
A Case Study on Convenience
Store Coupons
