Multicultural marketing has evolved meaningfully in recent years. Brands have become more intentional about representation, language, and audience nuance.

As of March 31, 2026, the NRS retail network comprised approximately 39,100 active terminals nationwide, scanning purchases at approximately 33,800 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

NRSInsights, a provider of retail sales data, announced that February 2026 same-store sales increased 4.0% year-over-year. The average price paid for the top 500 items increased 2.7% compared to the prior year. Growth was driven by strong performance in convenience categories like cigarettes, prepared cocktails, and energy drinks, particularly in Midwestern cities.

Women’s economic influence is often measured through their purchasing power. In many communities, they are also building the businesses where those purchases happen.

Black History Month is a time to reflect not only on cultural contributions, but on the systems that shape economic participation.

What does bold movement look like in a year defined by fire? This Lunar New Year welcomes the Year of the Fire Horse, a symbol of intensity, resilience, and forward motion.

As of January 31, 2026, the NRS retail network comprised approximately 38,900 active terminals nationwide, scanning purchases at approximately 33,500 independent retailers, including convenience stores, bodegas, liquor stores, grocers, and tobacco and sundries sellers, predominantly serving urban consumers.

The Myth of the ‘General Market’ Played Out on the Biggest Stage. - By Kristy Day, VP of Advertising Strategy & Sales, NRS Digital Media

New NRS same-store sales insights reveal sustained growth in ready-to-drink (RTD) cocktails and non-alcoholic beer as consumers seek choice, convenience and value.