REACH CONSUMERS WHERE THEY SHOP
THE RISE OF CONVENIENCE CULTURE
URBANIZATION
LONGER HOURS
FASTER PACE
Facing Increasing Demands, Consumers Seek Frictionless Solutions
to Simplify Their Busy Lives
Source: Nielsen “The Quest for Convenience”
The National Retail Solutions Point of Sale System is Custom-Developed for C-Stores
- Tobacco Scan
- Customer Loyalty
- Inventory Management
- CC Processing
CONVENIENCE TRENDS
- C-Stores are predicted to be ranked #3 in retail spend by 2021, behind supermarket and e-commerce
- Smaller format convenience stores now account for 25% of fast-moving consumer goods and 70% of all shopping trips
- Millennials prefer C-store +5% points above any generational group and only 1% behind e-commerce sites such as Amazon
SOURCES:
• Nielsen How U.S. Convenience Stores Can Stay Ahead of the Retail Pack
• Convenience Store News What Millennials Want From Their C-Store Shopping Experiences
• Nielsen “The Quest for Convenience”
• Nielsen How U.S. Convenience Stores Can Stay Ahead of the Retail Pack
• Convenience Store News What Millennials Want From Their C-Store Shopping Experiences
• Nielsen “The Quest for Convenience”
CONVENIENCE ON DEMAND
$
0
B
non-fuel annual sales
0
%
of all consumers spend 3 minutes in store
0
Min.
average checkout time
0
%
of all items purchased are consumed immediately
Source: eMarketer; Can Convenience Stores Compete in a Digital World?
REACH YOUR TARGET AUDIENCE WITH DOOH ADVERTISING
Branding Awareness
Customer Retention
Revenue Increase
On-Screen Ad Media
Loyalty Program
Video & Static Advertising
Static, Animated & Video ad Media Opportunities
Thousands of 15” Customer-Facing POS Screens in 152+ DMAs Nationwide
10
+
USA Locations
10
~
POS Installed/mo.
10
M+
POS Ad Impressions/mo.
10
M+
POS Transactions/mo.
Tobacco
Lottery
Chips
Grocery
Refrigerated
NRS Ranks #1: Largest C-Store Network
Based on Number of Locations
Source: CSP Daily News 2020 Ranking the Top 40 C-Store Chains
NRS Growth: Current & Projected Active POS Terminals
$
1
Billion
In POS Sales Annually
10
Million+
Transactions Annually
Scan Data, Targeting & Measurement
NRS Has the Key to the Urban Black Box of Data
- UPC Scan Data
- Competitor Scan Data
- Instant Gap Reports
- Correlating Basket Data
- Retail Selling Price By Store
NRS is more than just a state-of-the-art point of sale solution for independent C-Stores, Mini Marts, Bodegas, Liquor and Tobacco stores across the United States. We are the only organization today that captures targeted, daily point of sale data from cooperating retailers. NRS DIGITAL MEDIA is a leading, nationwide, in-store point of sale media platform, that offers CPGs the ability to receive sales data from preselected stores, with real-time lift reports.
Find, Engage & Understand Consumers Like Never Before Possible -
The Next Generation in Retail Media
- ZERO WASTE
- 1:1 PURCHASE BASED TARGETING
- PROPRIETARY 1ST-PARTY DATA & ATTRIBUTION
HOW LIFT WORKS
Purchase Scan Data Analyzed on Billions of Items
Identify Network of Stores That Carry Selected Product
Target Ads to Purchase Level
Analyze Test/Control, YOY, Category, Brand Halo, Flavor & Package Size
SOLUTIONS THAT DRIVE RESULTS
Sample Beverage Sales Lift Case Study
CAMPAIGN DETAILS:
Beverage campaign running in 362 NRS Point of Sale stores for two weeks
METHODOLOGY:
National Retail Solutions (NRS) measured product level SKU scan data from 362 independent retail stores during the campaign period, when digital ads were being run, and compared with pre-campaign levels
RESULTS:
0
%
Revenue Lift in beverage sales during campaign period
NRS ADVERTISING SPECS
WALK-UP 1024 X 768
IN-TRANSACTION 597 X 768
TYPICAL AD SIZES
16 : 9 | 9 : 16 | 1024 x 768 | 597 x 768
:08 Static / :10 Full Motion Video
Avg :60 Loop to Match Checkout Experience
Targeting Capabilities Mapping, Multicultural, Time of Day, Day of Week
Advanced Targeting
Static File Requirements:
JPG or PNG File
Video File Requirements:
MP4 + H.264, with AAC or MP3
(no more than 30FPS) WEBM + VP8
THE PERFECT DELIVERY
National Retail Solutions provides marketers with the perfect 1-2 punch in delivering an ideal environment and ad network that leverages the latest in retail trends and cutting-edge technology. This one-of-a-kind advertising experience delivers the right audience, at the right time, in the right environment.
ENVIRONMENT
NRS locations tend to be smaller-format, fast-moving, high frequency/visitation with a 100% digital delivery that ensures immediacy, flexibility and compliance. Often located in the heart of urban neighborhoods, these stores are ingrained in the communities they serve and reflect local preferences.
AD EFFECTIVENESS
Customer-facing screens grab customers’ attention as soon as they walk through the door and throughout their shopping trip. Integrated advertising at the point of purchase completes the final mile of consumer journey, with items available at arms length for immediate consumption, complementary purchases, brand-building or conquesting.
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